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	<title>Getting Real &#187; Industry Issues</title>
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	<link>http://blog.lucidrealty.com</link>
	<description>The real story on the housing market and real estate industry in Chicago and the surrounding suburbs</description>
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		<title>Lease With Option To Buy/ Rent To Own</title>
		<link>http://blog.lucidrealty.com/2010/09/13/lease_with_option/</link>
		<comments>http://blog.lucidrealty.com/2010/09/13/lease_with_option/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 15:16:04 +0000</pubDate>
		<dc:creator>Randy Whiting and Gary Lucido</dc:creator>
				<category><![CDATA[Financial Considerations]]></category>
		<category><![CDATA[Home Buying]]></category>
		<category><![CDATA[Home Selling]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Real Estate Education]]></category>
		<category><![CDATA[Lease With Option]]></category>
		<category><![CDATA[Rent-To-Own]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=2691</guid>
		<description><![CDATA[A Tutorial Lease with option to buy (aka rent-to-own) is a viable solution for many sellers and buyers, yet it is largely under used. Browsing through the various real estate blogs there are many people asking questions that often go unanswered or receive the same type of safe/fluff answers every time. As we have navigated [...]]]></description>
			<content:encoded><![CDATA[<h3>A Tutorial</h3>
<p>Lease with option to buy (aka rent-to-own) is a viable solution for many sellers and buyers, yet it is largely under used. Browsing through the various real estate blogs there are many people asking questions that often go unanswered or receive the same type of safe/fluff answers every time. As we have navigated this process from start to finish and seen it work, We&#8217;d like to dissect this topic in hopes of shedding some light on a very viable method of transacting real estate.</p>
<p>A lease with option to buy is an agreement to lease a home with the option to buy it before a certain future date at an agreed upon price. This type of agreement is ideal for someone who is either not ready to buy because of a lack of assets or credit or a lack of desire to risk their assets or credit. Even though this is not a new concept it is largely under-developed and there are many things to consider for both sides of the transaction. We cannot stress enough that having an agent that is experienced in this type of transaction is something that should be strongly considered by both sides.</p>
<h3>How much should the rent be?</h3>
<p>The rent should reflect current market prices for comparable rental units plus additional amounts that may go towards purchase of the home or payment for the option. However, all three of these rent components are negotiable so this is a great reason to have an agent working with you who is experienced in this type of transaction. The key is for the seller to be appropriately compensated for taking the risk of future price depreciation while forfeiting all price appreciation to the buyer.</p>
<h3>How much should the rent be increased to fund the future purchase?</h3>
<p>As mentioned above, this is negotiable. Again, because this process is rarely used there is no standard or often used guideline to consult.  However, incorporating an extra amount into the rent to fund a future purchase amounts to nothing more than the seller operating a savings account for the benefit of the buyer. Does the seller really want to be in the banking business? And from the buyer’s perspective, how is this any different than the buyer starting a savings account and putting that extra money in there for an eventual purchase that doesn&#8217;t tie them to a particular unit? The only difference is that under this arrangement the buyer is “forced” to save money for their purchase. Interestingly, the Chicago Association of Realtors has a “Lease With Option To Purchase” rider that doesn’t even provide for such an accumulation fund.</p>
<h3>How should the accumulation fund be managed until it&#8217;s time to buy?</h3>
<p>There are a couple ways to go about this and it is largely affected by the profile of the seller. Is it huge profitable developer or a struggling couple that is trying to sell? First of all, if it was agreed that the monthly rent would be increased by a specific amount each month (above market price) and that amount would be put toward the eventual purchase, that money should be put into a separate escrow account by the landlord/seller until such a time as it will be used for the purchase or refunded to the buyer/renter. Another way this can be handled is for the landlord to keep a ledger to record the agreed upon amount so that when the time comes to purchase, the landlord will reduce the sale price on the home by the amount in the ledger. From experience this is the most common method, however a number of risks for the buyer present themselves. Namely when the time comes to sell will the landlord be able to sell the home at the reduced price? In addition, lack of funds for a down payment is a very common reason that buyers seek a lease with option and it is not necessarily the price of the home that is preventing them from buying. Often the amount of money accrued is a drop in the bucket when compared to the over all cost of the home and as such the highest impact of that money would be as down payment assistance for the buyer. If the landlord is not keeping the money in escrow, there is no guarantee that the landlord will be able to cough it up at the closing table.</p>
<h3>At what point in the process should we agree on a purchase price?</h3>
<p>In the Chicago Association of Realtors “Lease With Option Rider” there are two choices (this may differ for your local association&#8217;s forms, please consult your agent):</p>
<p><em>“Tenant shall have the one-time right to purchase the Property (&#8220;Purchase Option&#8221;) for a purchase price equal to (strike one) $_______________________________ / the fair market value (&#8220;FMV&#8221;) of the Property at the time such Purchase Option is exercised (&#8220;Purchase Price&#8221;). (Strike the following sentence if it does not apply) The FMV of the Property shall be determined by Landlord and Tenant, in good faith, taking into consideration the purchase price for properties similar to the Property, located in the same geographic area as the Property, which have been purchased in the preceding nine months. “</em></p>
<p>There is a lot to consider here. When does the renter plan on converting himself or herself into a buyer? Will it be six months or two years? What does the housing market look like at the time of purchase? Is it stable, falling or experiencing growth? Either way there is risk involved for both parties.  In a standard option there is an agreed upon purchase price, the “strike price”, established at the point at which the option contract is entered into. It is this set price that creates the value of the option for the buyer. If there is merely an agreement to negotiate a fair market value at some point in the future then the option has absolutely no value whatsoever.  If the buyer ends up purchasing the property at fair market value in the future then they have forfeited any right to appreciation of the property up to that point in time.  What if the buyer and seller can’t agree upon a fair market value in the future? This essentially provides an out for the seller. In other words, the seller is not really obligated to sell the property and the buyer doesn’t really own an option.  The existence of this second alternative in the contract is really rather pointless. It creates a situation where the seller can’t sell the property to anyone else, but the buyer is not guaranteed that they will be able to purchase it for a price they consider reasonable.</p>
<h3>As a seller, when should I ask for a pre-approval?</h3>
<p>This is a tricky one because in many cases the reason people are looking for a lease with option is because they cannot yet qualify for a loan for one reason or the other. Our advice is this: With the assistance of a lender you or your agent are comfortable with, get the renter/buyer pre-qualified for the purchase amount you&#8217;ve negotiated and find out what it would take for them to be able to qualify. It could be increased assets or it could be credit clean up. Whatever the case may be, this will give them a clear picture of what their goals need to be in order to eventually purchase the home. This is also very important because this will give them a glimpse of what their monthly cost to own would be. A lot of first time home buyers have no idea what their mortgage, insurance, taxes, and assessments (for condos) will add up to. It may be that once they see what their monthly cost to own will be that they realize there is no way they would be able to ever buy this in the near future. The last thing a seller wants is to waste time renting their place when their goal is to attract a buyer. Getting the pre-approval done up front is also a good way for the seller to assess the risk of a given buyer. At the beginning this will serve as a credit check, which most landlords require anyway. If you see that the potential buyer has a 300 credit score and has never paid a bill on time, it may not be a good idea to tie your home up with that candidate. If you see that they are 800+ credit, never missed a payment, and the only thing preventing them from buying is a lack of down payment or lack of income, you may consider this to be less of a risk than the former example. Obviously the buyer will need to get re-approved once the purchase is close at hand.</p>
<h3>Will the security deposit be handled separately from the earnest money?<span style="font-weight: normal; font-size: 13px;"> </span></h3>
<p>We recommend that these two be handled separately. Through the Landlord Tenant Ordinance (LTO) the City of Chicago requires a lot from the landlord with respected to the security deposit and noncompliance comes with some very heavy penalties. That said, we feel that the seller acting the part of the landlord should adhere to the LTO and ask for earnest money if and when a purchase comes to fruition. This will reduce the liability to the landlord who is at significantly more risk than the potential buyer.</p>
<h3>Should I keep my home for sale during the agreement?</h3>
<p>Only if someone will buy it with the option attached. You gave the buyer/renter the right to buy the place and you can’t just ignore that fact. Again, consider the comfort level of the buyer. Do you think a buyer would go through all of this trouble with the possibility that the rug can be pulled out from underneath them at a moment&#8217;s notice? Plus a renter who is planning on buying this home may be very put out by having “potential buyers” traipsing through the home.</p>
<h3>What happens if the home is foreclosed during our agreement?</h3>
<p>This situation is largely effected by the type of agreement you had. If you are paying above market rent and having that money put into an escrow account, obviously you should have claim to that excess money. We recommend that you have some verbiage in your agreement that covers this possibility no matter how remote you think it may be.</p>
<h3>Can section 8 vouchers be used in a rent-to-own home purchase?<span style="font-weight: normal; font-size: 13px;"> </span></h3>
<p>The answer according to the HUD website is yes, depending on your personal situation and the program that you are involved with. We advise you to consult the hud.gov website for details.</p>
<h3>Do I have to sell my home at the end of the agreement?</h3>
<p>Absolutely. That’s the whole idea behind an option and that’s what you are being paid for.</p>
<h3>In Conclusion</h3>
<p>With all of the different variables to consider it is clear why a lot of agents steer clear of this type of transaction. It is unfortunate that often the professionals that people turn to for advice are the ones that push them away from viable options due to lack of familiarity or out of sheer laziness (short sales are another example of this). In the end, rent-to-own has the potential to be a win-win situation for all parties involved. The buyer gets a chance to test out a home before buying it, continue to build credit, and an opportunity to put their money toward a home purchase prior to qualifying to do so. For sellers, they can have a renter in the short term to help alleviate some of the financial burden of their cost to own while cultivating this renter into a buyer. The situation can also be a very easy out for both parties. In a market where serious buyers are hard to come by, this has the potential to be an excellent compromise.</p>
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		<title>How To Choose A Home Inspector</title>
		<link>http://blog.lucidrealty.com/2010/07/03/how-to-choose-a-home-inspector/</link>
		<comments>http://blog.lucidrealty.com/2010/07/03/how-to-choose-a-home-inspector/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:30:41 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Real Estate Education]]></category>
		<category><![CDATA[Transaction Process]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=3077</guid>
		<description><![CDATA[I asked John Reim, from Bee Sure Home Inspection Services, to write a guest post this week on how to choose a home inspector. As with real estate attorneys, your realtor may have recommendations but you need to be armed with a bit more information so that you are not at the mercy of your [...]]]></description>
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<p><em>I asked John Reim, from <a href="http://beesure.net/">Bee Sure Home Inspection Services</a>,  to write a guest post this week on how to choose a home inspector. As  with real estate attorneys, your realtor may have recommendations but  you need to be armed with a bit more information so that you are not at  the mercy of your realtor. After all, your realtor may have a fairly  obvious agenda.</em></p>
<p>A home inspection is a comprehensive visual  examination of the physical structure and systems of a home, from the  foundation to the roof.  A home inspector is trained to be a detective  in regard to the construction and working parts of homes.</p>
<p>Buying a  home can be stressful and requires countless important decisions.  When  you find a house you should hire a thorough home inspector to inspect  the condition of the home and give you a detailed home inspection  report.  Hiring a home inspector is a wise decision, even when buying a  newly constructed home.  Having a detailed inspection report before you  move in will prepare you for any potential problems and set your mind at  ease.</p>
<p><strong>Why hire a home inspector?</strong></p>
<p>A home purchase may be the largest investment of your life.  Before you purchase the property you should learn as much as you can about the home  and its systems, including what may need to be repaired and what kind of lifespan is remaining on the major systems.</p>
<p>A home inspection will also point out the positive aspects of a home, as  well as required ongoing maintenance that will be needed to keep the  property in good shape.  By having a professional home inspection you will have a clearer understanding of the home you are purchasing so you can make a confident decision.</p>
<p><strong> What if the home inspection reveals problems?</strong></p>
<p>If a home inspection reveals problems it does not necessarily mean you should not purchase the home.  The home inspection is meant to educate you in advance of the purchase of the condition of the property.  Quite often, a home inspection and its findings become a vital tool in the negotiation process between the buyer and seller of the property.  A home inspector is barred by law from providing an opinion to the question &#8220;should I buy this house?&#8221; or &#8220;if it were you, would you buy this house?&#8221;  Ultimately it is up to the buyer, their agent, and the attorney to decide which inspection items you wish to pursue for repairs  or credits.  It is suggested that you try to avoid minor items and pursue the larger items in order to avoid unnecessary conflicts.  Keep in mind that there is no such thing as a &#8220;perfect house&#8221; and all homes have some type(s) of deficiencies.  It is your responsibility to be an informed buyer.  You should always be sure the house you purchase is satisfactory.  A careful examination of your potential new home is crucial in this process and could save you a great deal of money in the  long run.  Potential problems that are identified in the inspection will  often require further evaluation by specific specialists (i.e. HVAC professionals, Electrical Contractors, Roofing Specialists) to determine  courses of action for repair/replacement or cost estimates.  The inspector is not a specialist, but is rather a generalist, with training  and education which can help them identify potential problems with the major systems of your home.</p>
<h2><strong> How do I choose a Home Inspector?</strong></h2>
<p><strong> What will it cost?</strong></p>
<p>First, always take the time to research any home inspectors you consider  hiring.  The most common question a home inspector receives during the  hiring process is &#8220;how much does the inspection cost?&#8221;  This is often  the first question asked as most homebuyers are unaware of what else to  ask.  Keep in mind that home inspections are similar to other purchases  that you make on an everyday basis, in that you often get what you pay  for.  Since a home is without a doubt the single largest investment you  will ever make it does not make sense to skimp on the inspection in  order to save a few dollars.  Beware that like in any other business  there are inspectors out there that will do your job on the cheap in  order to make a quick dime.  The risk with this is of course having an  inspection that is not overly thorough and might just do what is  required to meet the minimum standards.  Though cost is certainly a  relevant question, there are many other more important factors to  consider when choosing an inspector.</p>
<p><strong> How long have you been inspecting houses?</strong></p>
<p>Ask your potential inspector how long they have been in business.  Many  &#8220;newbie&#8221; inspectors will charge lower fees but may have very little  experience when it comes to performing residential inspections.  These  inspectors may or may not be around a year or two down the road to  answer questions or address potential problems should they arise.  Ask  how long they have been inspecting homes and how many inspections they  have performed.</p>
<p><strong> Is the inspector licensed?</strong></p>
<p>Do not hire an inspector that is not fully licensed.  Though the state  does a fairly good job of regulating the inspection industry, there are  still incidences where inspectors are performing inspections without  proper state licensing.  This is illegal and should you find an  inspector who is not licensed you are encouraged to report them to the  Illinois Department of Professional Regulation.  State licensed  inspectors are required to follow a strict guide of ethics and inspect  to state standards.</p>
<p><strong> Is the inspector fully insured?</strong></p>
<p>It is a good idea to make sure your inspector is fully insured to  protect your investment.  A reputable inspector should carry both  general liability and errors and omissions insurance.  This protects the  buyer should the inspector accidentally miss something critical during  the inspection process.</p>
<p><strong> What is the inspector&#8217;s background and history?</strong></p>
<p>Get some  background on your potential inspector.  For instance, find out what  they did prior to becoming a home inspector.  Though not required, an  inspector with past experience in the building trades would be a better  candidate than one who was previously a circus clown.  Some inspectors  may have previously been tradesman in certain areas such as plumbing,  electrical, or HVAC.  Though they may have  extensive knowledge of these particular systems, keep in mind that a  good inspector is knowledgeable in all areas of the home.  If you know  of particular areas of concern with the home you are considering, it  might be wise to find an inspector who may have extensive experience in  that area.  For example, if the home has a history of water infiltration  you may want to consider an inspector who has knowledge of water  intrusion or mold assessment.</p>
<p><strong> What type of report does the inspector provide and what is in it?</strong></p>
<p>Some inspectors provide low quality hand written checklist style  reports.  Though this was standard in the industry ten to fifteen years  ago, times have changed.  Quality inspectors now provide clear  streamlined computerized reports which can be delivered quickly via  electronic means.  Reports should not be limited to basic checklists,  but should contain written comments and summaries on the home and its  systems.  Reports should contain detailed information on each system  including the condition, the age, and possibly the life expectancy of  particular systems.  It also is a good idea to have an inspector that  provides digital photographs of the inspection, as this provides further  documentation of potential deficiencies of certain systems and can help  clarify exactly where and what the potential problem may be.  This is  useful especially for attorney review of the report, and to help the  seller identify what may need to be repaired prior to closing.</p>
<p><strong> Is the inspector affiliated with any professional organizations?</strong></p>
<p>It is a good idea to choose an inspector who is affiliated with a  reputable national or local inspection organization.  Associations such  as NACHI (The National Association of Certified Home Inspectors), ASHI (American Society of Home Inspectors), and NAHI (National  Association of Home Inspectors) all have very high qualifications for  membership.  These inspectors will often inspect to a level above and  beyond what the minimum state requirements may be.  Typically they also  require their members to fulfill continuing education requirements that  are also well above state minimums.  Member inspectors have to follow  strict codes of ethics and pass routine examinations in order to  maintain membership status.</p>
<p><strong> Referrals</strong></p>
<p>The best way to choose an inspector often is to ask friends, relatives,  or co-workers who may have recently had an inspection performed who they  used and how their experience was.  Would they recommend that inspector  or suggest you look elsewhere?  Sometimes a realtor or real estate  attorney may have suggestions on who to use.  This is a fine source of  information, but you are encouraged to do your own research on the  inspector.  Find out why they recommend the inspector as opposed to  someone else.  Quite often you will find there may have been an instance  or instances where these inspectors may have done a stand up job or  went above and beyond the call of duty in order to protect the interests  of their clients.  It is also perfectly acceptable to ask your  potential inspector for a list of references or client testimonials.   This may help in your decision making process.</p>
<p>John Reim<br />
<a href="http://beesure.net/">Bee Sure Home Inspection Services, LLC</a><br />
389 Rock Hall Circle<br />
Grayslake, IL 60030<br />
(773)425-8275<br />
<a href="mailto:jrinspect1@gmail.comm">jrinspect1@gmail.com</a></p>
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		<title>Real Estate&#8217;s Independent Contractor Model Broken</title>
		<link>http://blog.lucidrealty.com/2010/03/08/real-estates-independent-contractor-model-broken-2/</link>
		<comments>http://blog.lucidrealty.com/2010/03/08/real-estates-independent-contractor-model-broken-2/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:44:25 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[brokerages]]></category>
		<category><![CDATA[brokers]]></category>
		<category><![CDATA[independent contractors]]></category>
		<category><![CDATA[realtors]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=2178</guid>
		<description><![CDATA[I would bet that most consumers of real estate services don&#8217;t realize that realtors in traditional brokerages are not really employees of their brokerages, but rather independent contractors. Basically it&#8217;s a cottage industry, with all its inherent flaws. I can only speculate as to why it evolved that way and I certainly don&#8217;t understand why [...]]]></description>
			<content:encoded><![CDATA[<p>I would bet that most consumers of real estate services don&#8217;t realize that realtors in traditional brokerages are not really employees of their brokerages, but rather independent contractors. Basically it&#8217;s a cottage industry, with all its inherent flaws. I can only speculate as to why it evolved that way and I certainly don&#8217;t understand why this model persists today. Perhaps it made sense before the Internet. Return with us now to those thrilling days of yesteryear. All listing information is kept on non-searchable listing sheets of paper. Everything that can be known about a neighborhood or a property is in some agent&#8217;s head. And the only way to find an agent is through traditional media or personal relationships. In such a world the agent has all the power and the broker merely serves an administrative function.</p>
<p>Whatever the rationale for the model, it no longer works and I don&#8217;t think it ever worked that well. Let me count the many ways.</p>
<p>Fundamentally, this model is based upon the concept, still largely true today, that the agent brings in all the business. Consequently, the brokerage views the agent as a third party distribution channel. And since the marginal cost of hiring an agent is near zero the brokerages &#8220;hire&#8221; as many of these distributors as possible. If an agent only closes one deal this year for Aunt Margaret that&#8217;s one more deal that the brokerage gets. So the brokerage is going to hire agents without regard to their abilities. The more the merrier.</p>
<p>However, this situation is exacerbated by the fact that with independent contractors there are no performance standards &#8211; not even supervision &#8211; except with regard to statutory paperwork requirements. Of course, the broker is available to help the real estate agent &#8211; but only if requested. The agents come and go as they please. And the only time a real estate agent gets their contract terminated is  when it becomes apparent that the agent is a huge embarrassment for the  brokerage or when they represent a significant legal risk for the  brokerage.</p>
<p>So you wonder why the real estate industry has so many bad agents? This is why. The irony in all of this is that the traditional brokerages spend a ton of money advertising their &#8220;brand&#8221; but there is no brand except in the mythical world of advertising. How can you have a brand when you will hire anyone who can fog a mirror? The agent that is working for brand A today worked for brand B yesterday. The only reason they moved is because they didn&#8217;t like their managing broker or they got a better commission split at the new place. Or maybe they also fell for the pictures in those very expensive newspaper ads of elegantly dressed buyers and sellers that represent huge commissions.</p>
<p>With the advent of the Internet this traditional model has become even more flawed because more and more people today are choosing agents and brokerages based upon business models and value propositions as opposed to relationships. It&#8217;s getting harder and harder for real estate agents to generate business using traditional techniques such as direct mail, wine and cheese parties, and <a href="http://lucidrealty.com/glossary.htm#pumpkin">pumpkin dropoffs</a>. And effectively leveraging the Internet requires skills way beyond the capabilities of the vast majority of real estate agents. As I pointed out in a recent post, the vast <a href="http://blog.lucidrealty.com/2010/02/27/most-realtors-starving-in-this-real-estate-market/">majority  of  real estate agents are starving</a> in this market. Consequently, real estate agents are losing their power over the brokerages and are in need of more support that their brokerages can&#8217;t provide.</p>
<p>In summary,  the independent contractor model just isn&#8217;t working for the consumer or most realtors. Yet, are realtors willing to change? For decades real estate has been a lifestyle business, where people escape from the confines of the corporate world and pursue the American dream of working for yourself and setting your own hours (possibly another reason the independent contractor model persists). Are realtors the type of people who can make the switch to employee status in exchange for business success?</p>
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		<title>Most Realtors Starving In This Real Estate Market</title>
		<link>http://blog.lucidrealty.com/2010/02/27/most-realtors-starving-in-this-real-estate-market/</link>
		<comments>http://blog.lucidrealty.com/2010/02/27/most-realtors-starving-in-this-real-estate-market/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 14:00:12 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[real estate agents]]></category>
		<category><![CDATA[realtors]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=2010</guid>
		<description><![CDATA[As I pointed out in a recent post, 1,000 realtors left the real estate business in Chicago last year. I can attest to how poorly most real estate agents are doing in this market because I periodically look up the sales statistics for agents that I know and most of the time their numbers are [...]]]></description>
			<content:encoded><![CDATA[<p>As I pointed out in a recent post, <a href="http://blog.lucidrealty.com/2010/02/19/2009-took-its-toll-on-the-real-estate-industry/">1,000 realtors left the real estate business</a> in Chicago last year. I can attest to how poorly most real estate agents are doing in this market because I periodically look up the sales statistics for agents that I know and most of the time their numbers are pretty low. So, finally, just the other day I decided to try to quantify realtor performance in the Chicago market. I pulled data on the last 12 month&#8217;s closings by realtor in the entire area covered by our MLS system, which is a huge area covering all the surrounding suburbs. I then ranked the real estate agents by the dollar value of their closings.</p>
<p><a href="http://blog.lucidrealty.com/wp-content/uploads/2010/02/Distribution_Realtor_Earnings.jpg"><img class="aligncenter size-full wp-image-2011" title="Distribution Of Realtor Earnings In Chicago Area" src="http://blog.lucidrealty.com/wp-content/uploads/2010/02/Distribution_Realtor_Earnings.jpg" alt="Distribution Of Realtor Earnings In Chicago Area" width="600" height="410" /></a>The bottom line is that of the almost 25,000 real estate agents <em>with recorded residential sales</em> in the last 12 months only 3,189 agents exceeded $3 MM in sales. If we make the simplifying assumption that those agents earned 50% (their split) of a 3% commission on average then close to 22,000 agents earned less than $45,000 last year &#8211; and that is before expenses. At the national level median expenses for realtors were $5,810 in 2008. When you factor in that this is not a cheap area to live in you can see that these agents are struggling. Furthermore, as you might expect, a minority of the agents closed most of the deals.</p>
<p>Now this analysis comes with a whole bunch of caveats:</p>
<ul>
<li>I emphasized above that this focuses on agents that had recorded sales. If an agent never closed a deal in the last 12 months then they are excluded from this analysis because I have no way to know who they are. But I suspect there are quite a few who did nothing in the last 12 months.</li>
<li>Assuming that these agents earned 50% of 3% on average is a very big assumption. Many agents earn quite a bit more than 50% but on the other hand the commissions might be a bit less than 3% &#8211; e.g. typical <a href="http://lucidrealty.com/glossary.htm#coop">cooperating commissions</a> are 2.5% but could be as low as 2%.</li>
<li>Many of the agents that are included in this analysis might actually make most of their income from commercial real estate and maybe they just did one or two residential deals in the last year.</li>
<li>Many of the included agents might be part timers</li>
<li>There may be quite a few agents that are excluded because they have no recorded sales in this time period but they might actually be quite profitably employed as members of a <a href="http://lucidrealty.com/glossary.htm#celebrity_realtor">celebrity realtor</a>&#8216;s team, where the celebrity realtor takes all the credit for their business (this is a common practice).</li>
<li>There may be a few agents that are included above who are members of a celebrity realtor&#8217;s team but one or two transactions appear under their name for one reason or another.</li>
<li>As you start to get into the really high numbers &#8211; even as low as $16 MM &#8211; you start to run into the celebrity realtors who have teams working for them, some of which do a lot of developer work. So it&#8217;s not like the #1 realtor did $171 MM of closings all by himself.</li>
</ul>
<p>Nevertheless, I believe that this data is directionally correct as it is consistent with data provided by the National Association of Realtors. In their 2009 member profile they show that on a national basis 62% of realtors had gross income of under $50,000 in 2008, with a median gross income of $36,700. After taxes and expenses those numbers drop to 64% earning under $35,000, with a median net income of $23,200. And those numbers are all for 2008. You can bet that 2009&#8242;s numbers are going to be a bit worse.</p>
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		<title>2009 Took Its Toll On The Real Estate Industry</title>
		<link>http://blog.lucidrealty.com/2010/02/19/2009-took-its-toll-on-the-real-estate-industry/</link>
		<comments>http://blog.lucidrealty.com/2010/02/19/2009-took-its-toll-on-the-real-estate-industry/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 23:56:14 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[real estate agents]]></category>
		<category><![CDATA[real estate industry]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=2003</guid>
		<description><![CDATA[I guess it&#8217;s no surprise that 2009 was a tough year for the real estate industry but I&#8217;ve just run across some information that gives us a pretty good idea of just how bad it was. After losing 4,000 agents in 2008, the Chicago area lost another 1,000 agents in 2009. That&#8217;s a 7.6% decline [...]]]></description>
			<content:encoded><![CDATA[<p>I guess it&#8217;s no surprise that 2009 was a tough year for the real estate industry but I&#8217;ve just run across some information that gives us a pretty good idea of just how bad it was. After <a href="http://blog.lucidrealty.com/2009/03/24/4000-chicago-realtors-bail-on-market/">losing 4,000 agents</a> in 2008, the Chicago area lost another 1,000 agents in 2009. That&#8217;s a 7.6% decline on top of last year&#8217;s 25% drop, bringing the total down to 12,054 as of early February. I guess these agents ran through all their relatives and friends &#8211; or they&#8217;re no longer on speaking terms with them.</p>
<p>Meanwhile, business hasn&#8217;t  been good for the brokerages either. Realogy, which is probably the largest brokerage organization, just reported a <a href="http://www.marketwatch.com/story/realogy-reports-results-for-full-year-2009-2010-02-16?reflink=MW_news_stmp">loss of $262 MM</a> on revenue of $3.9 B. In case you didn&#8217;t know (most people don&#8217;t), Realogy is the parent organization of the following brokerages:</p>
<ul>
<li>Coldwell Banker</li>
<li>Century 21</li>
<li>ERA</li>
<li>Better Homes &amp; Gardens Real Estate</li>
<li>Sotheby&#8217;s International Realty (and you thought they were high end)</li>
<li>NRT</li>
</ul>
<p>How do you charge outrageous commissions and still lose money? For starters, it doesn&#8217;t help if you have a huge overhead and spend a lot of money on advertising of questionable value. However, the biggest issue is that Realogy was taken private in 2007 by Apollo Management, a private equity investment firm. As with most private equity deals this one was heavily leveraged and today Realogy still has around $6.7 B of debt from that deal. Oh&#8230;and they have negative equity &#8211; close to $1 B worth &#8211; which is appropriate given that most of their former clients also have negative equity. Things got so bad last fall that Realogy was on the brink of bankruptcy when Carl Icahn stepped in at the last minute and saved them.</p>
<p>BTW, I find Realogy&#8217;s so-called strategy interesting. Either they&#8217;re not too bright in having all these brokerages that compete with one another or they&#8217;re smart enough to realize that there really isn&#8217;t any real competition between them. What do you think?</p>
<p>Anyway, Realogy&#8217;s woes are symptomatic of the entire real estate industry. RealTrends and Bloomberg recently reported that the dollar value of <a href="http://www.baltimoresun.com/business/real-estate/bal-realtors-pay-0214,0,1808862.story">real estate commissions dropped by 6.2% last year</a>. So, that&#8217;s about in line with the decline in the number of real estate agents in Chicago, which makes sense.</p>
<p>But what does all this mean for you? I&#8217;m afraid not much. There are still more real estate agents than there is productive work for them (much more on that topic in upcoming posts). And even if Realogy closed the doors on all their brokerages I maintain that it would have zero impact on the real estate industry because all those realtors would simply get new business cards with a different broker&#8217;s name on them. At least that&#8217;s the way it works with the independent contractor model (more on this some day soon also).</p>
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		<title>What home sellers don&#8217;t know&#8230;</title>
		<link>http://blog.lucidrealty.com/2009/12/17/what-home-sellers-dont-know/</link>
		<comments>http://blog.lucidrealty.com/2009/12/17/what-home-sellers-dont-know/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 14:18:16 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Real Estate Education]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[idx]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[vow]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=1808</guid>
		<description><![CDATA[&#8230;will definitely hurt them. I was poking around this morning doing some research on enhancing real estate searches for our Web site. We&#8217;re about to introduce building specific searches. While testing the listings for 340 On The Park I discovered that we are only allowed to show 9 listings, while there are actually 15 units [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230;will definitely hurt them.</p>
<p>I was poking around this morning doing some research on enhancing real estate searches for our Web site. We&#8217;re about to introduce building specific searches. While testing the <a href="http://lucidrealty.com/homes-for-sale/search_address.php?number=340&amp;direction=E&amp;street=randolph&amp;submit=Search">listings for 340 On The Park</a> I discovered that we are only allowed to show 9 listings, while there are actually 15 units for sale in the building. Why can&#8217;t we show those other 6 listings? Well, we could if we required you to register but we don&#8217;t want to do that because registration is a pain in the ass. Furthermore, it&#8217;s a real turn off for real estate buyers who are afraid that some pushy real estate agent is going to start harassing them &#8211; not to mention that many home buyers provide bogus registration information when faced with that requirement.</p>
<p>But why do we have to get you to register to see these other 6 listings? Because the real estate brokers that are listing those units do not participate in an arcane and convoluted program called <a href="http://blog.lucidrealty.com/2008/11/09/restricting-access-mls/">broker reciprocity</a>. As explained in that prior post real estate listings from brokers that participate in the program get put in the IDX feed, which is broadly available on all realtor Web sites without registration. If a broker does not participate, their real estate listings are only available in the VOW feed that requires registration to access on a realtor&#8217;s Web site.</p>
<p>What is surprising about the 340 On The Park situation is that 6 out of 15 listings are not in the IDX feed. That&#8217;s a huge number. Just the other day I did a quick estimate and determined that in the city of Chicago only about 2 &#8211; 3% of the real estate listings are missing from the IDX feed, which is consistent with what the MLS folks tell me. That&#8217;s the reason that we decided to not require registration on our site.</p>
<p>So why is 340 On The Park so different? It all comes down to the dominant broker in the building who has all 6 of those listings. Apparently, this broker does not participate in the reciprocity program. This is especially peculiar in light of the fact that a real estate broker has to actually go through the trouble of opting out of the broker reciprocity program. In addition, opting out of the program only prevents the listings from showing up on other realtors&#8217; Web sites. The listing brokerage still has the ability to advertise the listing on any Web site they choose &#8211; e.g. Realtor.com, where these &#8220;missing&#8221; listings do appear and without registration. So the listing brokerage selectively withholds access from the Web sites of brokers like us who refuse to require registration for accessing MLS listings (we still have access to the properties through the MLS system but we can&#8217;t put them on our Web site without requiring registration).</p>
<p>All of these shenanigans highlight yet another problem you can run into using the <a href="http://blog.lucidrealty.com/2009/08/19/real-estates-top-producer-myth/">top producer</a>. So, if your home is currently listed and you want to find out if your realtor is holding out on you just check for your home on our site. If it doesn&#8217;t show up then it&#8217;s not getting the broadest distribution possible.</p>
<p>As I asked before, why would any broker not want their listings to receive the broadest exposure possible? Could it be that they are trying to restrict access to their listings so as to increase  the likelihood of their getting both sides of the transaction? Nahhhh. A real estate broker would never put their own self-interest above that of their client.</p>
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		<title>Realtors Loath To Discount Commissions</title>
		<link>http://blog.lucidrealty.com/2009/12/12/realtors-loath-to-discount-commissions/</link>
		<comments>http://blog.lucidrealty.com/2009/12/12/realtors-loath-to-discount-commissions/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 06:12:20 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[real estate commissions]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=1803</guid>
		<description><![CDATA[That&#8217;s basically the headline of one of the articles in the weekly email that I got from the National Association of Realtors (NAR) on Friday morning. Well, the headline certainly doesn&#8217;t apply to this realtor! The very short article references a recent LA Times article that features quotes from realtors like &#8220;You&#8217;d be foolish to [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s basically the headline of one of the articles in the weekly email that I got from the National Association of Realtors (NAR) on Friday morning. Well, the headline certainly doesn&#8217;t apply to this realtor!</p>
<p>The very short article references a recent <a href="http://www.latimes.com/business/la-fi-cover-homeselling6-2009dec06,0,2270963.story">LA Times article</a> that features quotes from realtors like &#8220;You&#8217;d be foolish to give part of your salary away. I&#8217;m worth what I get paid&#8221; and &#8220;[realtors are] really digging in their heels because they aren&#8217;t selling as many homes.&#8221; Hmmm. First of all, if the realtor works the low end of the real estate market they are worth what they get paid but in Chicago there are an awful lot of realtors collecting pretty fat commission checks from $500K+ real estate transactions. As for realtors not selling as many homes these days&#8230;well, that&#8217;s not the customer&#8217;s problem now, is it? All that means is that there are still too many real estate agents out there.</p>
<p>Given the tone of the NAR article and the fact that it was only 158 words I couldn&#8217;t help but wondering if it was nothing more than a blatant attempt at price signaling &#8211; i.e. &#8220;don&#8217;t cut your commissions&#8221;. The original LA Times article, at 1547 words, conveyed a much different tone which I summarize as follows:</p>
<ul>
<li>Some real estate brokers are willing to discount their commissions but you have to ask &#8211; well, not always <img src='http://blog.lucidrealty.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li>Agents are reluctant to discount their commissions because in this market they have to work a lot harder to close a deal</li>
<li>Some discount brokers may underprice a house in order to get a quick sale</li>
<li>In a related article the author points out that a discount broker may overprice a house in order to have a listing to attract buyers</li>
<li>There are several special situations in which you might be able to get a discount &#8211; e.g. when the listing agent acts as a dual agent or when the broker is independent of a national chain (these chains usually take 8% of all commissions)</li>
</ul>
<p>On the whole it&#8217;s a much more balanced picture than that presented in the short NAR article. The only peculiar thing I noticed was that in one article the author cautions about discount brokers overpricing a house and then in another article cautions about them underpricing a house. The truth of the matter is that any realtor, discount or not, can either intentionally or unintentionally overprice or underprice a house. I would not assume that it&#8217;s more likely to happen with a discount broker.</p>
<p>One last point: there were two glaring omissions in the LA Times article. First, there was no mention of service level. Many discount brokers offer a discount because they provide a lower level of service. Consumers should always find out how the realtor can afford to offer a discount real estate commission. Second, there was no discussion of the buy side, where buyers can get rebates of the seller paid commission from their agents. Let&#8217;s face it, for every seller there is a buyer (eventually we hope), so you can&#8217;t ignore this half of the equation and the savings can be just as substantial.</p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;"><span style="font-family: Arial; font-size: x-small;">You&#8217;d be foolish to give part of your salary away. I&#8217;m worth what I get paid</span></div>
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		<title>Illinois Legislature Rewrites Real Estate Act</title>
		<link>http://blog.lucidrealty.com/2009/11/06/illinois-legislature-rewrites-real-estate-act/</link>
		<comments>http://blog.lucidrealty.com/2009/11/06/illinois-legislature-rewrites-real-estate-act/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 09:11:58 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=1587</guid>
		<description><![CDATA[Last week the Illinois Senate passed a bill to substantially rewrite the Real Estate Act of 2000. The bill now goes to the governor for signature. Here are some of the highlights of the bill: They&#8217;re changing the terminology of the industry. Currently, a Salesperson is what most people think of as a regular agent [...]]]></description>
			<content:encoded><![CDATA[<p>Last week the Illinois Senate passed a bill to substantially rewrite the Real Estate Act of 2000. The bill now goes to the governor for signature. Here are some of the highlights of the bill:</p>
<p>They&#8217;re changing the terminology of the industry. Currently, a Salesperson is what most people think of as a regular agent and Broker is the person that the Salesperson works for. Of course, the public thinks of everyone as a broker because, well, they broker deals. So they&#8217;re changing the terminology to match popular usage. The new terms will be Broker and Managing Broker. Probably a good idea since realtors aren&#8217;t supposed to be selling anything when they are working for a buyer (yeah, you heard me right).</p>
<p>They&#8217;re increasing the course work required in order to become either a broker or a managing broker. The broker requirement is going up from 45 classroom hours to 90 hours, while the managing broker requirement is going up from 120 hours to 165 hours. 15 of these hours have to be situational (not exactly sure what they have in mind here but with any luck it will include how to answer your phone, how to return phone calls, and how to use email). In addition, they are increasing the ongoing educational requirements for both licenses.</p>
<p>The increase in coursework is definitely a good idea because, let&#8217;s face it, there are a lot of Bozos running around as real estate agents. If nothing else this should clear the ranks out a bit, pushing some of the marginal players over the edge. You would be surprised at how much is missing from the current curriculum that we have had to figure out on our own. For example:</p>
<ul>
<li>How to handle a short sale</li>
<li>How to find and pull up public records</li>
<li>How to determine zoning</li>
<li>Where to find the building codes</li>
<li>How to find out what the development plans are for adjoining properties</li>
<li>All the documents required for a closing</li>
<li>Typical inspection issues to look out for</li>
<li>How to use the MLS effectively</li>
</ul>
<p>Of course, there&#8217;s no guarantee that they will apply the additional course hours to this practical stuff.</p>
<p>In addition to a host of consumer protection initiatives, another new requirement is that a broker will have to be licensed for at least 2 years before becoming a managing broker. The cynical part of me thinks that this is an attempt to restrict competition but I guess it makes sense &#8211; for the average person. However, given that the job is not exactly rocket science, I know of at least a couple of people who were able to move quickly into this role, without a lot of time in the trenches, and became more effective than most overnight.</p>
<p>This new law takes effect December 31, 2009 but existing licensees have until April 30, 2012 to comply with the new requirements. So, there&#8217;s still plenty of damage that can be done in the meantime.</p>
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		<title>If Your Realtor Gives You A Pumpkin&#8230;</title>
		<link>http://blog.lucidrealty.com/2009/10/19/if-your-realtor-gives-you-a-pumpkin/</link>
		<comments>http://blog.lucidrealty.com/2009/10/19/if-your-realtor-gives-you-a-pumpkin/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 23:58:32 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Bizarre]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[real estate agents]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=1454</guid>
		<description><![CDATA[It&#8217;s that time of year again when realtors do their annual pumpkin dropoff. Well&#8230;not all realtors &#8211; just the ones that follow the traditional real estate marketing model of ingratiating yourself with your clients. It&#8217;s an old realtor ploy popularized in the realtors&#8217; bible: How To List &#38; Sell Real Estate In The 21st Century. [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again when realtors do their annual <a href="http://lucidrealty.com/glossary.htm#pumpkin">pumpkin dropoff</a>. Well&#8230;not all realtors &#8211; just the ones that follow the traditional real estate marketing model of ingratiating yourself with your clients. It&#8217;s an old realtor ploy popularized in the realtors&#8217; bible: How To List &amp; Sell Real Estate In The 21st Century. On page page 53 the author tells the story about how she learned about the success of Tommy Hopkins in Simi Valley a few weeks after she started in real estate: &#8220;For Halloween, he rents a truck and loads it up with pumpkins. Then he puts on a ghost costume and drives around his neighborhood giving away pumpkins.&#8221; She includes this strategy again under her &#8220;Full Year Farming Almanac&#8221; on page 93 under October <em>SUPER-promotion</em>.</p>
<p>Uhhhh&#8230;I refuse to go around in a ghost costume &#8211; even at Halloween. I&#8217;d rather discount my commission and give rebates to buyers.</p>
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		<title>Would You Trust A Realtor?</title>
		<link>http://blog.lucidrealty.com/2009/10/01/would-you-trust-a-realtor/</link>
		<comments>http://blog.lucidrealty.com/2009/10/01/would-you-trust-a-realtor/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:44:48 +0000</pubDate>
		<dc:creator>Gary Lucido</dc:creator>
				<category><![CDATA[Agents]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Myths & Lies]]></category>
		<category><![CDATA[realtors]]></category>

		<guid isPermaLink="false">http://blog.lucidrealty.com/?p=1391</guid>
		<description><![CDATA[Apparently, you would. At least that&#8217;s what a Gallup poll released in November 2008 revealed. Although it&#8217;s old news I thought it was interesting since I routinely hear people within the industry lament the &#8220;fact&#8221; that realtors have one of the lowest trust ratings of any profession &#8211; next to used car salesmen. Well, it [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently, you would. At least that&#8217;s what a <a href="http://www.gallup.com/poll/112264/Nurses-Shine-While-Bankers-Slump-Ethics-Ratings.aspx#1">Gallup poll</a> released in November 2008 revealed. Although it&#8217;s old news I thought it was interesting since I routinely hear people within the industry lament the &#8220;fact&#8221; that realtors have one of the lowest trust ratings of any profession &#8211; next to used car salesmen.</p>
<p>Well, it looks like this might be another one of those industry myths and lies &#8211; but this time it&#8217;s one that clearly does not promote the industry. Here is the actual data from the Gallup poll where they interviewed 1010 adults across the nation about their perceptions of the honesty and ethics of 21 professions.</p>
<p><img class="aligncenter size-full wp-image-1392" title="Public Trust Of Realtors" src="http://blog.lucidrealty.com/wp-content/uploads/2009/09/Public-Trust.jpg" alt="Public Trust Of Realtors" width="650" height="445" /></p>
<p>As you can see, realtors actually landed in the middle of the pack, right behind lawyers. The ranking above is based on the % of respondents that gave professions high or very high marks. However, you can also see that if you were to rank these same professions based upon the % that gave professions low or very low marks, realtors&#8217; ranking would actually rise a couple of notches.</p>
<p>Surprised? Yeah, me too.</p>
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