Posts Tagged: Myths & Lies

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Real Estate’s Top Producer Myth

There are a lot of real estate buyers and sellers in Chicago who erroneously believe that there is some kind of advantage to be gained by working with a “Top Producer”. The industry certainly encourages this belief with numerous rankings across the city or in specific Chicago neighborhoods or within specific offices or brokerages. Thus… Read more

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NAR’s Public Awareness Campaign: Homes Will Appreciate

The NAR has recently released their newest (and totally unbiased I am sure) advertising campaign. The main message of the radio, TV, and print ads is that buyers shouldn’t wait to buy a home. In one of their TV ads, below, they point out that 8 out of 10 economists believe that home prices will… Read more

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Former NAR Economist Comes Clean

I know that this must be a shocker but the former NAR economist, David Lereah, has recently admitted in a Money Magazine interview that he “put a positive spin” on his housing forecasts. Wow! You mean you can’t believe everything the NAR says? Now that he’s no longer getting a paycheck from these folks his… Read more

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Bogus Real Estate Designations

I’m about to commit real estate sacrilege. Oh, yeah, I do that regularly. Well, this might be perceived as worse than usual since I am going to bash the sacred CRS (Certified Residential Specialist) designation, which is positioned by the real estate industry as a very prestigious designation. You see, we keep our eyes open… Read more

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More Realtor Propaganda

It just doesn’t stop. The NAR (National Association of Realtors) has launched what they call a Surround Sound Campaign. The idea is to talk up the real estate market by making sure that consumers get the same message from all sides. We got an email explaining that: The key is for REALTORS┬« to say the… Read more